A Leading F&B Advisory
for Airports, Stadiums & Brands
Improving ROI through
memorable customer experiences
Bringing stadiums to life,
beyond the game.



Strategy & Consultation

  • F&B Strategy Development
  • Return on Investment Benchmarking
  • Brand and Partner identification and sourcing

Masterplanning, Tender Preparation & Execution

  • Master Planning – new or existing precincts, terminals or stadiums
  • Go-To-Market Execution – Expressions of Interests, Tenders, Evaluation, Negotiation
  • Concept Planning and Localisation

Brand Advisory

  • Brand Growth Strategies – Routes to Market, Feasibility Assessment, Target Market Desirability, Benchmarking
  • Commercial Support – Franchise Agreements, Disclosure Documents, Development Agreements, License Agreements
  • Expansion Preparation – Franchise Manuals and Operations Manuals

Future of F&B in Stadiums: Experiences Not Just Entertainment

Stadium owners and operators are placing more and more value on the maximisation of the fan and guest experience. Delivering an engaging environment for all supporter segments is crucial in driving the performance of a stadium. The food and beverage (F&B) segment is a key element of this. F&B has to be at the heart of the match and non-match day experience. It is not just the food product itself, but the F&B experience as a whole which is of paramount importance.

The premise that F&B is an integral element to the fan experience must be embraced in an early stage of the planning process, to ensure revenue maximisation as well as efficiency of operation within the F&B function. It is therefore important to ensure that the best resources or partner(s) are involved at the initial planning stages of a new stadium development. Successfully delivering F&B is a highly complex task, where not only is there a need to understand different customer demands to be met, but also to align the infrastructure and guest spaces with the requirements of the customer.

As part of our commitment to help venue operators deliver exceptional guest experiences, Ground Control Global recently conducted a survey to see what sports fans value most in their stadium experience.

Driving Growth Through Hands on Experience & Advisory

Our wealth of experience and achievements places us directly among Australia’s top leisure, travel retail and hospitality advisories.  We want to use this experience to your benefit, with a tailored, hand delivered strategic approach to drive growth and revenue for our clients.

How Can We Help?