Improving ROI
from take off to landing.
Bringing stadiums to life,
beyond the game.
Strategic growth with
enhanced customer experiences.

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A Leading F&B Advisory Business For Airports, Stadiums and Aspiring Brands

Consultation

Over 30 years of experience in developing global award winning F&B spaces, memorable for the consumer and profitable for the space.

Tender Preparation & Planning

End to end consultancy services, drawing from extensive experience working across some of the worlds biggest airports, creating immersive customer experiences in profitable concessionaries.

Masterplanning

Strategy, masterplanning, benchmarking, ROI commercial assistance. Currently working with Marvel Stadium.

Beer, Beer, Everywhere – F&B at The Rugby World Cup

It has been described as ‘the cauldron’ and the ‘birthplace of Japanese Rugby’, but during the Rugby World Cup (RWC), the Nissan Stadium, as it is known for most of the year, reverted back to its original name: the International Stadium Yokohama (ISY). Built in 1998 for the FIFA World Cup in 2002, ISY was designated by World Rugby as the main venue for the 2019 RWC Semi-Finals and Final after the proposed new National Stadium would not be completed in time.

For any event, F&B is a key revenue driver. For the Rugby, a report published by Ernst & Young showed that the +400,000 international visitors to RWC2015 spent almost £1 Billion during their stay, of which c20% was on food and drink. These figures obviously included spend away from the stadiums, not just on game day, but nevertheless it highlights the opportunity. With this year’s tournament held in Japan, the international visitor figures (and resultant F&B spend) would naturally be bolstered by nations such as England and Wales, who were not included in the previous numbers.

Research by the organizers also suggest high-income earners account for a larger percentage of rugby fans than those of other sports, meaning they can afford to spend more on alcohol. According to the report, the RWC is expected to create roughly ¥437 billion ($4 billion) economic boost for Japan. That includes a direct impact of over ¥100 billion from spending by overseas visitors, with a significant amount expected to come from purchase of beer.

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Driving Growth Through Hands on Experience & Advisory

Our wealth of experience and achievements places us directly among Australia’s top leisure, travel retail and hospitality advisories.  We want to use this experience to your benefit, with a tailored, hand delivered strategic approach to drive growth and revenue for our clients.

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