Ground Control Advisory Services

The F&B Specialists for Airports, Stadiums and Aspiring Brands.

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World Class Advisory

Ground Control are, simply, the leaders in F&B for Airports, Stadiums and Aspiring Brands.

WE

Leverage local and international perspectives, insights and experience

Deliver strategies and realistic executable plans

Have proven deliverables ranging from multi-outlet roll-outs to bespoke design and delivery of internationally-acclaimed venues

WE

Work with YOU to understand your vision and objectives

Draw on end-to-end experience working with airports, airlines, stadiums, brands, designers, operators and investors

Harness the full F&B spectrum, working with international brands as well as bespoke concepts

Working hand-in-hand with you, we will deliver a tailored solution that results in world-class customer experiences as well as strong commercial returns.

How Ground Control Can Help You!

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Concession Planning and Selection

  • Master Planning – new or existing precincts, terminals or stadiums
  • Go-To-Market Execution – Expressions of Interests, Tenders, Evaluation, Negotiation
  • Return on Investment Benchmarking – detailed insights into category mix and tenancy performance
  • Design and Development – from concept planning through to site project management (including Tenancy Guidelines and Fit-Out Manuals)
  • Tenancy Execution Guidelines – including environmental, waste and storage
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F&B Management

  • Commercial Benchmarking and review of opportunities to improve
  • Coaching and Development of Key Outlet Managers to drive performance
  • Advice on technology enhancements to drive top-line (loyalty, POS)
  • Turn-around Support – back-office optimisation; labour & margin management
  • Refurbishment Support – store re-design or enhancements; ‘bang for your buck’
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Brand Growth Strategies & Support

  • F&B Strategy Development, including Routes to Market and Feasibility Assessment
  • Market Research, including attractiveness of desired target markets and benchmarking
  • Commercial Support – Franchise Agreements, Disclosure Documents, Development Agreements, License Agreements including Negotiation
  • Concept Planning and Store Design, including requirements to localise concepts
  • Expansion Preparation – Franchise Manuals, Operations Manuals